How to blow up on TikTok, get cancelled, blow up again, and start all over with John O'Sullivan.

Propellant with Matt Osterman

Join us on this week's Propellant podcast as we take a tour into the mind of John O’Sullivan. John is best known for his entertaining one-minute virtual tours he presents on TikTok and other platforms. His presence really blew up over covid when he was doing virtual tours from Australia, but when he returned to his home state of Minnesota, he kept that train rolling and is now one of the best short content creators around. We talk about how he accidentally became a tour guide and met his future wife because of a volcano, getting cancelled in Australia, blowing up in Minnesota, what makes a good tour, and the reality and future of creating content for social media. John is honest, exceedingly likable, and, with no surprise, a really good storyteller.