US go-to-market strategy for European scale-ups | PAP#109

Project A | The Operational VC

What does it take for a European scale-up to nail go-to-market in the US? Charlotte, our Head of Venture Development, picked the brain of Scott Sinatra who is Chief Revenue Officer at Dixa, the customer engagement platform and Project A portfolio company. As a global sales leader with experience at Glassdoor and Glint, Scott truly understands what it takes to internationalise from a commercial perspective. He shares his best practices, who to look for as your first hire on the ground, how to find a strong sales leader like himself and what you need to have in place as a company before you make the leap across the pond.