Evolving Your Law Firm’s Marketing Approach with Bobby Steinbach - 455

Profit with Law: Profitable Law Firm Growth

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Shownotes can be found at https://www.profitwithlaw.com/455.

Ever wondered if your marketing strategy is leaving money on the table?

Join Moshe Amsel and Bobby Steinbach, co-founder of Mean Pug Digital, as Bobby shares why marketing shouldn’t stop once you've acquired a client. He delves into the importance of ongoing client engagement to boost referrals and foster repeat business. Moshe and Bobby discuss essential marketing metrics, cost-effective tracking methods, and how to allocate your marketing budget for optimal growth. Learn why your marketing strategy should resemble a balanced investment portfolio and the benefits of bespoke marketing solutions!

Tune in to discover the tailored marketing strategies that can help your law firm stand out and grow!

Chapters:

[00:00] Introduction to Bobby Steinbach

[07:03] How Much of a Law Firm’s Revenue Should Be Allocated to its Marketing Budget?

[11:21] Where Should Solo Lawyers Start Spending in Marketing?

[27:02] Climbing the Marketing Ladder

[36:36] Some Small Law Firms Tend to Make This Mistake

[39:26] How Can Small Law Firms Track Marketing Metrics to Drive Better Decisions?

[47:13] Bobby’s Parting Piece of Advice

Resources mentioned:

Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!

Check out our Profit with Law YouTube channel!

Learn more about the Profit with Law Elite Coaching Program here

What’s Your Law Firm’s Capital S Story? with Paul Furiga

Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan

Google Analytics

Microsoft Clarity

Connect with Bobby Steinbach: Website | Mean Pug LinkedIn | LinkedIn | Instagram

Mean Pug Website

Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/

To request a show topic, recommend a guest or ask a question for the show, please send an email to [e-mail].

Connect with Moshe on:

Facebook - https://www.facebook.com/moshe.amsel

LinkedIn - https://www.linkedin.com/in/mosheamsel/

บท

1. Introduction to Bobby Steinbach (00:00:00)

2. How Much of a Law Firm’s Revenue Should Be Allocated to its Marketing Budget? (00:07:03)

3. Where Should Solo Lawyers Start Spending in Marketing? (00:11:21)

4. Climbing the Marketing Ladder (00:27:02)

5. Some Small Law Firms Tend to Make This Mistake (00:36:36)

6. How Can Small Law Firms Track Marketing Metrics to Drive Better Decisions? (00:39:26)

7. Bobby’s Parting Piece of Advice (00:47:13)