How Hootsuite Drove Acquisition and Conversions with PLG | Partho Ghosh, Product and Growth at Hootsuite

Product Led Revenue

A growing number of SaaS companies are shifting from sales to product-led growth models. According to the Product-Led Growth Benchmarks 2022 report, 58% of B2B technology companies have a PLG motion in place.
But product-led growth, while contributing to efficient growth, can be challenging. If you are moving from a sales model to product-led growth, you not only need to change the mindset of the teams but also adapt the teams to the new model. Although PLG stands for "product-led growth," the product team will have to work with marketing, sales, and sometimes services that will likely be outside your team.
In this episode of Product Led Revenue, our host Breezy Beaumont welcomes Partho Ghosh, senior director of product and growth at Hootsuite. Partho and Breezy get into the benefits and challenges of the PLG model. They discuss organizational structure in the PLG model, the difference between PQL and PUQL, and the free and paid plans offered by Hootsuite.