EP 120 - The State of Product Analytics with Aakash Gupta

Product for Product Management

We have covered Product Analytics tools in the past, including Pendo, Amplitude, Mixpanel, Heap and some new comers like LogRocket, PostHog and FullStory.There are many more tools in the market, and many of the favorite ones are also improving and changing, with new improvements and functionalities that create more value to their users.

We are fortunate to have more product leaders who are interested in looking at how our tools of the trade compare, and the value to our community. Such a leader is Aakash Gupta, Chief Product Officer at Product Growth, author and podcaster of the Product Growth newsletter and podcast. In a recent LinkedIn post, Aakash published the result of his research looking into the top leading Product Analytics products (see link to the post below).We had the pleasure of chatting with Aakash about his research, and learning from him about his research, as well as about the role of Product Growth Managers.

Join Matt and Moshe as they explore with Aakash:

• How he got to Product Management
• His first experience with a real Product Analytics product
• How he researched the industry for the post
• What he discovered on the way about these products and some key differentiators
• Some of the niche products in the market
• How the different tools are adopting AI
• How startups can utilize these tools
• His prediction on who will win
• The power it gives product managers, and especially Product Growth Managers
• Insights into the role of Product Growth Managers

• And so much more…

You can connect with Aakash at:

• LinkedIn: https://www.linkedin.com/in/aagupta/
• Product Growth newsletter and podcast: https://www.news.aakashg.com/
• LinkedIn post “What I learned about the top Product Analytics players”: https://www.linkedin.com/posts/aagupta_based-on-3-months-of-research-25-buyer-activity-7226944089210982401-QnKw

You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:

• Product for Product Podcast - linkedin.com/company/product-for-product-podcast
• Matt Green - https://www.linkedin.com/in/mattgreenproduct/
• Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

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