Why Agile Falls Short and How to Get It Right with Jenny Martin

Product Chats Podcast

“Agile isn’t about following the rules. It’s about delivering real value together.” In this episode, host Rebecca Kalogeris speaks with Jenny Martin, seasoned facilitator, coach, and creator of the OOPSI framework. While Agile has transformed software development over the past two decades, many organizations struggle to scale it effectively or to see the benefits they were promised.

Jenny explains why so many teams fall into the trap of focusing on ceremonies and tools instead of the principles that actually drive results, like collaboration, value delivery, and rapid feedback.

She introduces OOPSI—short for Outcomes, Outputs, Process, Scenarios, Inputs—a lightweight, non-prescriptive framework that helps teams break down complex problems, align on value, and accelerate delivery. Jenny shares how OOPSI can resolve common Agile pitfalls like “water-scrum-fall,” where work still flows through waterfall-style handoffs despite sprint-based development.

If your teams don’t understand user stories, are unclear on priorities, or struggle to collaborate across functions, this conversation offers a practical path to restoring focus, alignment, and energy in Agile.

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