COVID-19 - Crisis Communications Advice from a PRO

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Manage episode 256911506 series 2362438
โดย Dave Tabor, PROCO360, Dave Tabor, and PROCO360 และถูกค้นพบโดย Player FM และชุมชนของเรา -- ลิขสิทธิ์นี้เป็นของผู้เผยแพร่ ไม่ใช่ Player FM โดยมีการสตรีมเสียงโดยตรงจากเซิร์ฟเวอร์ผู้เผยแพร่ กดปุ่มติดตามเพื่อติดตามการอัพเดทใน Player FM หรือวาง URL ฟีดนี้ไปยังแอพพอดคาสท์อื่น

“When there’s CHAOS all around you, and when things are moving SO fast… the best way to figure out how to balance competing interests… is look at your values…”

Paul Raab, Managing Partner, Linhart PR

Notice that while Paul and I were together in the studio, we were 6 feet apart!

Normally when we think of “crisis communications” it’s about a company that’s having to do emergency public relations because it did, or is accused of doing, something BAD (ie, an oil spill, harassment), and it has to defend its reputation. That’s NOT what’s happening here in the face of the coronavirus. In this case, something has happened TO everyone, TO every company. Still, while not at “fault,” leaders need to speak to the issue in ways that support their people, their brand and their values. It’s tricky, so I recruited a seasoned PR pro for this very important and timely interview. Even when we’re past this challenge, you’ll find the lessons in this podcast episode valuable.

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