ออฟไลน์ด้วยแอป Player FM !
Win Customers’ Attention with This Clever Strategy
Manage episode 506377505 series 1520693
Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win customers, and become the go-to name in their category. This is a packed conversation about how to create campaigns that resonate and understand the strategy behind the marketing that shapes our world.
Learn more about your ad choices. Visit megaphone.fm/adchoices
441 ตอน
Manage episode 506377505 series 1520693
Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win customers, and become the go-to name in their category. This is a packed conversation about how to create campaigns that resonate and understand the strategy behind the marketing that shapes our world.
Learn more about your ad choices. Visit megaphone.fm/adchoices
441 ตอน
ทุกตอน
×ขอต้อนรับสู่ Player FM!
Player FM กำลังหาเว็บ