Storytelling and Brand in Nonprofit Fundraising with Eliza Slone #20

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Eliza Slone, VP of Strategy at MKDM, shares her journey in the nonprofit world and the importance of storytelling and brand in fundraising. She emphasizes the need for nonprofits to simplify their message and evoke emotion to make a lasting impact. Eliza also discusses the challenges faced by nonprofit professionals, including interdepartmental conflicts and lack of recognition.

She highlights the importance of career development and offers advice on navigating these challenges. Eliza concludes by discussing the evolving landscape of nonprofit marketing and the need for organizations to invest in brand and adapt to changing trends.

Chapters:

• 00:00 - Intro
• 01:09 - Eliza's Background
• 06:41 - Eliza's Career in MDKM
• 10:27 - Evolution of Nonprofit Marketing and Trends for 2025
• 14:59 - Crafting a Simple and Memorable Emotional Story
• 18:16 - Eliza's Highlights from the Bridge Conference Panel
• 26:06 - Juicy Questions from the Advice Column
• 28:00 - Work-Life Balance and Personal Fulfillment
• 30:02 - Get in Touch with Eliza

Get in Touch with Eliza

Eliza's LinkedIn

MKDM Website

Mentions:

MDKM

DMFA

Amy Bobrick

Kesi Marcano

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