Living an Effortless Life with Lifestyle Designer Jenni Kayne

PRETTYSMART

Jenni Kayne is the founder + designer of her namesake brand Jenni Kayne: a California lifestyle brand that inspires women to live well every day. Her clothing, home decor, accessories (her candles are amongst my favorite) and overall aesthetic has become known amongst celebrities as one that never goes out of style. Today she shares:

• Launching her business as an ambitious and naive 19-year-old
• How making decisions quickly (discernment) is her superpower
• How to create your own aesthetic
• The first thing you should do when you move to a new place + her design principles that can make your space more beautiful
• The one piece of furniture you should invest in
• Why hiring a CEO allowed her to take the brand to the next level
• Why small details are important
• Her first meeting with Anna Wintour - and what she really thinks about her!
• The challenges of being a working mom
• Why she created her new skincare line Oak Essentials

Follow her on Instagram @JenniKayne and @JenniKayneHome