Finding your niche with CNBC's Sara Eisen

Press Profiles

Sara Eisen’s recipe for success is pretty straight forward: “Always have an expertise, and a niche. It will pay off in the end.” For Eisen, developing that niche meant choosing an internship at Foreign Exchange TV to launch her career (even if it meant turning down a much sexier internship with Howard Stern!). Now, almost two decades later, Eisen is a prominent anchor on CNBC leaning on her foreign exchange and currency knowledge on a regular basis. On this episode of Press Profiles, we discuss Eisen’s daily routine, her favorite interviews including recent ones with Janet Yellen in China and Benjamin Netanyahu in Israel, her documentary on the business of Formula 1 (and how her little kids turned her onto the sport) and finally, how her Holocaust-surviving grandfather taught her the art and importance of storytelling. All that and a whole lot more on episode #50 of Press Profiles!