Retweets Are Essential In Measuring The Effectiveness Of Tweets

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On this week's show Phil and Austin discuss the power and value of a retweet. Whether it's Ed Balls tweeting his name or people tweeting witty comments about TV programmes they are watching, the retweet extends a tweet's reach considerably. The presenters also discuss Klout, Peer Index and Kred and reveal useful tips to boosting your twitter influence score.