EP309 - What now? Navigating ad platforms decisions

#PPCChat Roundup - Behind the Scenes of Paid Search

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Much like Twitter before this, after their change in ownership and subsequent policy changes, do these changes on Meta cause you to feel any differently about the platform, either personally or professionally?

Q2 Has any of last week’s happenings with Meta given you pause over continuing to recommend advertising on their platform? If so, why and how? And if not, why not?

Q3 Do you think as advertising managers we have any responsibility in where our clients or brands advertise? Or do we just do what the client/brand wants no matter what?

Q4 Is “brand safety” a concern of yours and/or your clients or stakeholders? If so, is it a primary concern?

Q5 Which ad platforms do you think are the “safest” for brands to be advertising on today? What makes you feel they are safer than others?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠linktr.ee/ppcchat_roundup