How I Broke Google Ads to 3x My Traffic: The John Moran Strategy (PPC UNLEASHED: EP 5)

PPC Unleashed

In this episode of PPC Unleashed, I dive deep into replicating John Moran's insane strategy of intentionally breaking conversion tracking to manipulate Google's ad algorithm. Following John's method, I saw a 3x increase in clicks and a significant drop in average CPC, resulting in a massive boost in search impression share and top position rates. However, the influx of colder traffic led to a decrease in conversion rates, a challenge I aim to tackle with further optimizations.
Key Highlights:
Impressions: +186%
Clicks: +291%
CTR: +36%
Avg. CPC: -17.53%
Cost: +222%
Search Impr. Share: +49%
Search Top IS: +75%
Search Abs. Top IS: +59%
Discover how this strategy unlocked the potential for scaling my campaign like never before. Despite some pushback from the PPC community, my hands-on experience confirms the method's effectiveness. Join me as I share the step-by-step process I followed and the surprising results that challenge conventional Google Ads wisdom.
Whether you're watching or listening, this episode is packed with actionable insights and practical steps to help you maximize your ad performance. Tune in to learn how you can leverage this strategy to boost your traffic and potentially skyrocket your campaigns.

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1. Intro & Recap of Ep 3 (00:00:00)

2. My results after 14 days (00:03:23)

3. Plans to improve performance (00:07:14)

4. Break (00:10:44)

5. How implement the strategy (00:11:10)

6. How I Did It (Step By Step) (00:14:09)

7. Next steps (00:20:22)