PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91

PPC Town Hall

Watch the video podcast here: https://www.youtube.com/watch?v=3zIa8GjgAdw

In this episode, I spoke to some of the partners responsible for PPC Survey 2024: Wijnand Meijer, Ed Leake, and Mike Ryan. The PPC Survey was filled out by more than a thousand advertisers from agencies and in-house teams to freelancers. And in this, they answered a lot of questions ranging from where they’re going to spend more money or less money, which platforms they trust and not trust, and how they’re thinking about generative AI and automation. The survey is packed with unique benchmarks and trends to help you understand what's working and what's not in PPC. Tune in to learn: - Goals, priorities, and challenges of PPC pros in 2024 and beyond - Expectations for 2024 ad budgets, per platform and campaign type - Satisfaction with AI adoption - Satisfaction levels of platforms and tools - Challenges with Google Ads Performance Max and more Your speakers: - Wijnand Meijer, co-founder & CEO at TrueClicks - Ed Leake, Founder at God Tier Ads & AdEvolver - Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce Note: This is a live premiere of a pre-recorded episode Follow Wijnand: https://www.linkedin.com/in/wijnandmeijer/ Follow Ed: https://www.linkedin.com/in/edleake/ Follow Mike on LinkedIn: https://www.linkedin.com/in/mikeryanretail/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=podcast&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=podcast&utm_medium=video&utm_campaign=townhall