EP331 - From Viral Tweet to Google's Watchlist ft Aaron Levy

PPC Live The Podcast - The F*ck ups that led to Triumphs

In this episode of PPC Live, Anu Adegbola speaks with Aaron Levy, a seasoned PPC expert, about his journey in the industry, the importance of learning from mistakes, and the impact of social media on professional reputation.

They discuss the challenges and opportunities presented by AI in PPC, emphasizing the need for purposeful marketing strategies. The conversation also highlights common mistakes in the PPC industry and concludes with key takeaways for listeners.

Takeaways:

• Social media can significantly impact professional reputation.
• AI tools require a modern campaign structure to be effective.
• Purposeful marketing is essential for success in PPC.
• Current industry mistakes include slapping AI on outdated strategies.
• Landing pages are crucial for PPC success and should be optimized.
• Understanding the purpose behind actions in PPC is vital.
• The importance of collaboration between PPC and CRO teams.
• Mistakes can lead to opportunities for learning and improvement.

00:00 Introduction and Background of Aaron Levy

02:46 The Importance of Context in Marketing

05:43 Golf: A Personal Passion and Its History

08:35 Learning from Mistakes in Marketing

11:29 The Google Alpha Incident

14:26 The Aftermath and Lessons Learned

17:18 The Dichotomy of Google and Advertisers

18:32 The Pressure of Advertising Performance

19:50 Navigating Changes at Google

20:55 The Impact of Public Scrutiny

21:53 Purposeful Communication in a Digital Age

23:48 Building Confidence Through Experience

26:34 Leveraging Influence for Change

32:29 Mistakes in AI Implementation

34:56 The Importance of Structure in Campaigns

Find Aaron on⁠ ⁠⁠LinkedIn⁠⁠ ⁠⁠

Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd

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