Effective Lead Management from Gathering to Onboarding

Podcast Episodes – Trade Show Insights

Too many exhibitors think of lead gathering as simply a race to scan the most badges. Instead it should be the beginning of a system that guides a visitor in your booth along the path to becoming a valued client. In this episode, Janae Peel from Captello shares tips and best practices for: Staying focused on the conversation in your booth Transitioning leads into your follow-up system Personalizing follow-up to increase response Building a relationship with your new leads Related links: Trade Show ROI Calculator Request a personalized demo of the Captello lead capture software (Note: Some links on this