Rebranding in the Rail Industry

Platform Chats

Does the railroad industry have an identity issue? How do employers rebrand post “The Great Resignation”? How can railroads of all types draw the best talent when faced with fierce competition from tech and other areas of transportation? In this episode, Walt tackles these questions with Michele Malski, founder of Succession Planning for Railroads Investing in the Next Generation (SPRING LLC). As a recruiter for railroads and a second-generation railroader herself, Michele has firsthand insight into what the next generation of railroaders is looking for in an employer. One tip: they don’t want your grandfather’s railroad. It’s important to show that you are more than just a company and look beyond traditional related degrees for the best candidates. The rail industry has endured many recessions before and has a strong future ahead. It’s an episode sure to generate some questions so it's important to stay open-minded.