Democratizing Investments: Joe Endoso on Disrupting Finance with LinkTo

Phillip Lanos Podcast

Joe Endoso, an experienced executive in investment banking and fintech, shares his unconventional career journey, emphasizing the importance of persistence, authenticity, and trust in business. Joe recounts how a chance encounter and a positive attitude led to his rise in the finance industry, ultimately transitioning to fintech to pursue his passion for democratizing investments.

As Chief Revenue Officer of LinkTo, Joe explains the platform’s mission to make private share investments in technology companies accessible to individuals, not just institutions.

LinkTo aggregates capital from small investors, offering opportunities to participate in the fastest-growing segment of the economy.

By lowering barriers to entry, the platform aims to disrupt traditional financial structures dominated by venture capital. With nearly $70 million raised, three exits, and significant returns for investors (1.5x to 13.5x), LinkTo exemplifies the potential for technology to drive financial inclusion.

Joe highlights the importance of community, educational resources, and integrity in LinkTo’s business model, fostering trust among investors.

Joe's story serves as an inspiring blueprint for entrepreneurs, emphasizing risk-taking, authenticity, and thinking outside the box to create meaningful impact.

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Key Ideas:

- Joe Endoso’s Journey: Transitioned from a non-traditional finance background to a leading role in fintech through persistence and a willingness to learn.

- Key to Success: Emphasizes authenticity, trust, and a positive attitude as essential traits for career and entrepreneurial success.

- LinkTo’s Mission: Democratizing private share investments in technology companies, traditionally dominated by institutional investors.

- Platform Success:

- $70 million aggregated from small investors.

- Investments in 26 companies, with three exits and returns ranging from 1.5x to 13.5x.

- Community Focus: Offers educational resources like monthly seminars and investor conferences to empower investors.

- Unique Business Model: Invests its own capital first before offering opportunities to investors, ensuring alignment and trust.

- Entrepreneurial Insights: Encourages taking risks, being authentic, and challenging conventional thinking.

- Future Vision: Aims to disrupt the venture capital model by providing growth capital through broader investor participation.

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