21: Stop Guessing: Track These Numbers to Grow Your Pet Business and Make Better Decisions with Corinne Moore

Pet Marketing Unleashed Podcast

Feeling overwhelmed by your pet business numbers? GIRL, same.

Most pet professionals get into this industry because they love animals, not because they dreamed of becoming data analysts.

But boy, let me tell you this: Tracking the right metrics WILL simplify your business and give you back precious time in your day, week, and month.

In this episode, we welcome Corinne Moore, pet business owner of Paws & Claws and business data strategist who’s learned personally and via helping others how much data can simplify, enhance, and streamline your pet business.

Here's what we cover on data:

• The three most crucial metrics every pet business should track immediately
• How data helped Corinne eliminate her most stressful, least profitable service
• Using client retention data to identify where you should focus your efforts
• The real cost of labor that most business owners get wrong
• How tracking employee satisfaction data can transform your team
• Simple ways to start tracking without fancy spreadsheets or complicated systems
• Why your booking software might already have the data you need

"You don't have to be a numbers person to look at your data. It's okay to be a little scared, but the insights can completely change your business."

Links mentioned:

• Check out Corinne's website
• Join Michelle Kline's Mastermind
• Learn how to track marketing effectiveness (Episode 18)
• Check the automation episode with Ines McNeil (Episode 19)
• Pet business software and tool recommendations
• Time to Pet - Get 50% off for 4 months!
• Join the DogCo Summit
• Read the episode blog for more
• Connect with Pet Marketing Unleashed on Instagram
• Visit the Pet Marketing Unleashed website

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