National Geographic photographer and conservationist Jaime Rojo has spent decades capturing the beauty and fragility of the monarch butterfly. Their epic migration is one of nature’s most breathtaking spectacles, but their survival is under threat. In this episode, Jaime shares how his passion for photography and conservation led him to document the monarchs’ journey. He and host Brian Lowery discuss the deeper story behind his award-winning images, one about resilience, connection, and the urgent need to protect our natural world. See Jaime's story on the monarch butterflies at his website: rojovisuals.com , and follow Brian Lowery at knowwhatyousee.com .…
Gary Halbert was a well-known direct response copywriter, considered by many to be the best in the business. Ever. In this wide-ranging interview with Gary's son Kevin Halbert, you'll hear interesting moments from Kevin's life, including stories about Gary's temper... the effort Gary put into his promotions... Kevin's addition to the famous AIDA formula... and more! For additional marketing interviews, book summaries, and other resources focused on persuasion, motivation, and influence, visit https://Goldmine.Marketing/ In this episode with Kevin Halbert: • Gary famously said, "Clients Suck" — discover how he was able to land clients with this attitude (is it the right approach for you?) (3:00) • Gary persuasion and manipulation extended beyond work. Listen as Kevin tells the story of the carrot--and the leash--that his dad used... on his own family! (7:12) • The resource that most copywriters tend to overlook when honing our writing skills (adding this to your routine sharpens your storytelling to make sales soar!) (11:10) • The skill shared by highly successful people--do YOU have the courage to do this ONE thing in your work? (12:30) • Should you always keep your conversation and writing at a grade school level? Here's the truth behind clear communication (13:29) • Conect with more people--and gain more influence--using this technique, often described by the world's best negotiator Jim Camp (14:28) • The effects of reading TheGaryHalbertLetter--and the experience of seeing the advertising world through completely different eyes (15:15) • Jaguar Cars in 2024: is THIS their move? (16:28) • Gary's sales letters failed for YEARS before he broke through with his famous Coat of Arms letter--an 18 month effort! So... where DID Gary learn to write sales letters? (19:07) • The magical "switch" you need to know that makes your sales letter cause readers to pull out their wallets and buy (23:00) • The importance of hand-copying well-performing sales copy--even the A-List writers occasionally fail, but this step ensures their DNA is encoded with greatness (24:35) • The 100-year-old book that marketers would benefit from reading every year (27:09) • AIDA--Attention, Interest, Desire, Action--is no longer the proven sales acronym. Discover the new EAIDA and why it makes today's marketing more challenging (27:45) • The rock-and-roll secret--used by Chuck Berry and The Who--that can ramp up your income... IF you're in-demand (32:03) • How to get Kevin and Bond Halbert's input on YOUR copywriting (36:25) • Gary Halbert's secret to writing a winning sales letter in a single session (39:40) • The copywriting "lens" to define what's at stake for your prospect's future (41:28) • What Kevin sees copywriters doing WRONG today. Knowing THIS will change how your readers respond--but copywriters who rely on swipe files miss this essential insight completely! (43:53) • Drama: why humans need it, and why it can NOT be missing from your sales copy (48:34) • Tribalism and Brand Loyalty: how a person's emotions and passion can open them to persuasive messages (57:10) • "The money's in the list"--should you care? Why manual list segmentation doesn't always make sense (and the dangerous tech you can use instead) (1:00:30) • Health and Finances are the biggest markets out there--but YOU can dominate other markets with this common direct response concept invented over 60 years ago (1:06:05) • The "simple" way Kevin suggests you use land new marketing clients (1:12:05) • The reason prescription drug ads are so... strange (1:15:20) • Will AI kill copywriting? Kevin says "NO"--and here's the amazing secret WHY (1:24:40) And so much more! Watch this exclusive, EXTENDED conversation with Kevin Halbert now--only from your copywriting friend Jeffrey at Goldmine Marketing. And for more interviews, book summaries, and other resources focused on persuasion, motivation, and influence, visit https://Goldmine.Marketing/
Gary Halbert was a well-known direct response copywriter, considered by many to be the best in the business. Ever. In this wide-ranging interview with Gary's son Kevin Halbert, you'll hear interesting moments from Kevin's life, including stories about Gary's temper... the effort Gary put into his promotions... Kevin's addition to the famous AIDA formula... and more! For additional marketing interviews, book summaries, and other resources focused on persuasion, motivation, and influence, visit https://Goldmine.Marketing/ In this episode with Kevin Halbert: • Gary famously said, "Clients Suck" — discover how he was able to land clients with this attitude (is it the right approach for you?) (3:00) • Gary persuasion and manipulation extended beyond work. Listen as Kevin tells the story of the carrot--and the leash--that his dad used... on his own family! (7:12) • The resource that most copywriters tend to overlook when honing our writing skills (adding this to your routine sharpens your storytelling to make sales soar!) (11:10) • The skill shared by highly successful people--do YOU have the courage to do this ONE thing in your work? (12:30) • Should you always keep your conversation and writing at a grade school level? Here's the truth behind clear communication (13:29) • Conect with more people--and gain more influence--using this technique, often described by the world's best negotiator Jim Camp (14:28) • The effects of reading TheGaryHalbertLetter--and the experience of seeing the advertising world through completely different eyes (15:15) • Jaguar Cars in 2024: is THIS their move? (16:28) • Gary's sales letters failed for YEARS before he broke through with his famous Coat of Arms letter--an 18 month effort! So... where DID Gary learn to write sales letters? (19:07) • The magical "switch" you need to know that makes your sales letter cause readers to pull out their wallets and buy (23:00) • The importance of hand-copying well-performing sales copy--even the A-List writers occasionally fail, but this step ensures their DNA is encoded with greatness (24:35) • The 100-year-old book that marketers would benefit from reading every year (27:09) • AIDA--Attention, Interest, Desire, Action--is no longer the proven sales acronym. Discover the new EAIDA and why it makes today's marketing more challenging (27:45) • The rock-and-roll secret--used by Chuck Berry and The Who--that can ramp up your income... IF you're in-demand (32:03) • How to get Kevin and Bond Halbert's input on YOUR copywriting (36:25) • Gary Halbert's secret to writing a winning sales letter in a single session (39:40) • The copywriting "lens" to define what's at stake for your prospect's future (41:28) • What Kevin sees copywriters doing WRONG today. Knowing THIS will change how your readers respond--but copywriters who rely on swipe files miss this essential insight completely! (43:53) • Drama: why humans need it, and why it can NOT be missing from your sales copy (48:34) • Tribalism and Brand Loyalty: how a person's emotions and passion can open them to persuasive messages (57:10) • "The money's in the list"--should you care? Why manual list segmentation doesn't always make sense (and the dangerous tech you can use instead) (1:00:30) • Health and Finances are the biggest markets out there--but YOU can dominate other markets with this common direct response concept invented over 60 years ago (1:06:05) • The "simple" way Kevin suggests you use land new marketing clients (1:12:05) • The reason prescription drug ads are so... strange (1:15:20) • Will AI kill copywriting? Kevin says "NO"--and here's the amazing secret WHY (1:24:40) And so much more! Watch this exclusive, EXTENDED conversation with Kevin Halbert now--only from your copywriting friend Jeffrey at Goldmine Marketing. And for more interviews, book summaries, and other resources focused on persuasion, motivation, and influence, visit https://Goldmine.Marketing/
Gary Halbert was a well-known direct response copywriter, considered by many to be the best in the business. Ever. In this wide-ranging interview with Gary's son Kevin Halbert, you'll hear interesting moments from Kevin's life, including stories about Gary's temper... the effort Gary put into his promotions... Kevin's addition to the famous AIDA formula... and more! For additional marketing interviews, book summaries, and other resources focused on persuasion, motivation, and influence, visit https://Goldmine.Marketing/ In this episode with Kevin Halbert: • Gary famously said, "Clients Suck" — discover how he was able to land clients with this attitude (is it the right approach for you?) (3:00) • Gary persuasion and manipulation extended beyond work. Listen as Kevin tells the story of the carrot--and the leash--that his dad used... on his own family! (7:12) • The resource that most copywriters tend to overlook when honing our writing skills (adding this to your routine sharpens your storytelling to make sales soar!) (11:10) • The skill shared by highly successful people--do YOU have the courage to do this ONE thing in your work? (12:30) • Should you always keep your conversation and writing at a grade school level? Here's the truth behind clear communication (13:29) • Conect with more people--and gain more influence--using this technique, often described by the world's best negotiator Jim Camp (14:28) • The effects of reading TheGaryHalbertLetter--and the experience of seeing the advertising world through completely different eyes (15:15) • Jaguar Cars in 2024: is THIS their move? (16:28) • Gary's sales letters failed for YEARS before he broke through with his famous Coat of Arms letter--an 18 month effort! So... where DID Gary learn to write sales letters? (19:07) • The magical "switch" you need to know that makes your sales letter cause readers to pull out their wallets and buy (23:00) • The importance of hand-copying well-performing sales copy--even the A-List writers occasionally fail, but this step ensures their DNA is encoded with greatness (24:35) • The 100-year-old book that marketers would benefit from reading every year (27:09) • AIDA--Attention, Interest, Desire, Action--is no longer the proven sales acronym. Discover the new EAIDA and why it makes today's marketing more challenging (27:45) • The rock-and-roll secret--used by Chuck Berry and The Who--that can ramp up your income... IF you're in-demand (32:03) • How to get Kevin and Bond Halbert's input on YOUR copywriting (36:25) • Gary Halbert's secret to writing a winning sales letter in a single session (39:40) • The copywriting "lens" to define what's at stake for your prospect's future (41:28) • What Kevin sees copywriters doing WRONG today. Knowing THIS will change how your readers respond--but copywriters who rely on swipe files miss this essential insight completely! (43:53) • Drama: why humans need it, and why it can NOT be missing from your sales copy (48:34) • Tribalism and Brand Loyalty: how a person's emotions and passion can open them to persuasive messages (57:10) • "The money's in the list"--should you care? Why manual list segmentation doesn't always make sense (and the dangerous tech you can use instead) (1:00:30) • Health and Finances are the biggest markets out there--but YOU can dominate other markets with this common direct response concept invented over 60 years ago (1:06:05) • The "simple" way Kevin suggests you use land new marketing clients (1:12:05) • The reason prescription drug ads are so... strange (1:15:20) • Will AI kill copywriting? Kevin says "NO"--and here's the amazing secret WHY (1:24:40) And so much more! Watch this exclusive, EXTENDED conversation with Kevin Halbert now--only from your copywriting friend Jeffrey at Goldmine Marketing. And for more interviews, book summaries, and other resources focused on persuasion, motivation, and influence, visit https://Goldmine.Marketing/…
What’s the value of your relationship with your readers? In episode 13 of the Persuasion Play Podcast, John Brandt discusses the value of this relationship—and how it’s helped him pull in $10k, $12k, even $19k per month. John is a direct response email copywriter working in the health and supplement niche, as well as Copy Chief at The Podcast Factory. And in this interview, you’ll learn why informative emails build great relationships with your readers—even if they’re not buyers… yet. He’ll reveal the shortcut to improve your persuasive copywriting—without writing more or reading additional books. And you’ll hear about John’s “secret VIP funnel” that has brought in additional $92k in under three months. That’s not all. Listen to Episode 14 of the Persuasion Play Podcast to discover: • Why you shouldn’t take on the wrong clients. Hear why John dropped a near-perfect prospect when he raised a single red flag at the end of their sales call (Intro) • How to mine your immediate environment for ideas related to your niche. (Not everyone has the dangerous opportunity that John had… but here’s how to turn local news events into email paydirt!) (3:20) • Why doing the work teaches you far faster than reading about theory (4:07) • The “scary” career training that can make ANY career 100x easier (7:10) • Most copywriters read Halbert’s Boron Letters—but John resonates with Ben Settle’s “hard to read” books. Here’s why (8:08) • Not ready to start? Here’s what you do (8:35) • The best way to improve your copywriting isn’t writing more (and it isn’t reading more books either)—it’s this shortcut (9:15) • Why “doing everything for everyone” is the fastest way to struggle as a freelancer—here’s how to boost your positioning instead (11:50) • How to find copywriting clients—with zero budget (13:31) • When should you stop with your lead gen activities? (15:02) • A cringey cold outreach approach that gets attention—but the wrong type of attention (16:35) • How John took a supplement brand from a middling-six-figure company to a seven-figure brand with email marketing (17:13) • The trick to reengaging a dead list of 100,000+ subscribers to raise open rates and improve sales—will your clients let you do this? (18:42) • Good email marketing can do more than just sell products and services—here’s how consistent email can raise your brand’s positioning (20:03) • The VIP email sequence responsible for an additional $92k+ in sales in under 3 months (20:51) • Are you sending too many emails? Probably not—and here’s why (20:10) • How to stay FDA-compliant when you’re selling supplements (22:50) • The “MrBeast Method” to increase your copy’s believability (23:48) • What you can learn from Dragon Ball Z to help you avoid obvious sales tactics and formulas (26:13) • The valuable way to make your business competition irrelevant (28:10) • What you can learn about copy from your favorite podcasts (30:15) • The “sneaky email” that earned an additional $20k—without having a product to sell! (32:44) • How to get new stories, bullets, and insights from your clients that you’ll never squeeze out of them on your own (35:00) • The trap that new copywriters fall into that can slow your progress (everyone has to start somewhere… but if you’re in this position you want to get out as soon as you can!) (38:03) • How to set brands—including your personal copywriting brand—apart from others in your same space (41:28) • Neediness is the death of sales. Here are two sure-fire ways to remove neediness from your sales copy (42:40) To learn more from John and get his free ebook, The 6-Figure Profit First Emails Product Launch System, visit John’s website at https://JohnBrandtCopy.com/ And for more on persuasion, motivation, and influence, check out my resources at https://Goldmine.Marketing/ including marketing book summaries, copywriting ideas, other podcast episodes and more. Thanks for listening! Jeffrey Thomas Direct Response Copywriter https://Goldmine.Marketing/…