The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 1)

Perpetual Traffic

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The rules keep changing. The days of manually targeting customers by demographics and psychographics are long gone. With Meta and Google embracing auto-targeting, auto-bidding, and combined campaign systems, counting sales after an ad is no longer enough.

In today’s episode, Tier 11’s John Moran breaks down the shifts in digital media, emphasizing the importance of granular data and distinguishing between new and returning customers. He introduces "first click edge tagging," showing how you can take control of the attribution process and measure what truly matters to your business.

Plus, we explore content diversification and creative testing strategies to help you identify what resonates with your audience. It’s time to move past the limitations of default ad tracking and align your ad spend with long-term growth goals.

In this episode:

- Current shifts in digital media and campaign targeting

- The impact of Google and Meta's merged campaigns

- ‘First click edge tagging’ for marketing attribution

- Aligning ad goals and creatives with business objectives

- Case study: Beauty brand cutting CPA from $27 to $7

- Understanding model data and algorithm impact

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Connect with John Moran:

• LinkedIn: https://www.linkedin.com/in/johnmorangads

Connect with Ralph Burns:

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• Instagram - https://www.instagram.com/ralphhburns/
• Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

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• LinkedIn - https://www.linkedin.com/in/laurenpetrullo
• Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://unbounce.com/pt/

www.ActiveCampaign.com

https://www.activecampaign.com/

https://www.tiereleven.com/bfcm-holiday