Client Shaming, Building Trust, and Your Salon Brand

PEOPLE PASSION PURPOSE podcast with host Nina L. Kovner

In this episode, Nina revisits 'your content is your marketing', emphasizing the importance of creating content that aligns with your specific salon brand and audience. There is a big difference between marketing for local salon clients versus marketing as industry influencers, and to be effective, content needs to be relatable and valuable to your specific audience to build trust, relationships, and ultimately, a local salon clientele. We also talk about the Olympics, duh, and how inspiring it is to see mental health at the forefront, thank you, Simone Biles! You can find Passion Squared on the web here, on the socials here, and learn more about A School here and the Creating Your Awesome Brand course here. Thank you for listening!