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The Modern Day Marketing Maze with Eric Holtzclaw
Manage episode 393517546 series 3362138
เนื้อหาจัดทำโดย Paris Childress and Hop Online เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Paris Childress and Hop Online หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
In this episode, we dive deep into the intricacies of modern marketing with Eric Holtzclaw. Eric, a visionary and a serial entrepreneur, brings over 30 years of experience in tech and marketing to the table.
Today, Eric is a Founding Partner and Chief Strategist at Liger, one of Inc. 5000’s fastest-growing companies of 2022, where he’s able to combine his three loves: business, technology, and people, and guide businesses to find their identities and core values, craft their visions, and establish their brands.
Eric has also contributed to magazines and online publications and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior.”
We discuss the complexities of today's marketing landscape and discover strategies for success.
Tune in to learn how to master the 'Modern Day Marketing Maze.'
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Timestamps:
- 02:35 - The modern marketing maze
- 06:24 - How being a marketer became complicated
- 09:35 - The BATCOM framework (Branding, Awareness, Traffic, Conversion, Optimization, Maintenance)
- 11:46 - Balancing Demand Gen & Lead Gen
- 14:56 - Creating content that converts
- 20:48 - Career development in marketing
- 22:53 - Marketing & AI disruption
- 29:31 - How marketing's function has changed
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