140. Strategies for Building a Strong Brand

Own Your Genius with LaConya Murray

In this episode of the Own Your Genius podcast, Attorney Murray unveils strategies for building a resilient brand identity.

Discover the importance of conducting a comprehensive trademark clearance search and the pitfalls of waiting until your business is profitable to register. Explore the power of consistent branding and its impact on brand recognition.

Tune in for practical insights that will guide you through the complexities of trademarks, leaving you equipped to protect your brand's identity and own your genius.

Today’s episode discusses:

• The nuances of conducting a comprehensive trademark clearance search
• The pivotal role of early registration
• The power of consistency in branding

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