25. Part 2. How to Write a Welcome Sequence That Quietly Sells Your Course

Overflow Funnels

GRAB THE WELCOME SEQUENCE

In this episode of the Overflow Funnel podcast, Stine discusses the critical role of a welcome sequence in email marketing. She emphasizes that a well-crafted welcome sequence serves as a bridge between initial interest and deeper investment from potential customers. Stine outlines a five-day email sequence designed to engage new subscribers, build trust, and subtly guide them toward making a purchase. Each email has a specific purpose, from setting the stage to inviting engagement, ultimately leading to a natural invitation to join the offer. The episode concludes with tips on maintaining a personal touch in automated sequences and the importance of keeping communications concise and engaging.

Takeaways
Your welcome sequence is essential for engagement.
A welcome sequence builds trust and authority.
Craft a five-day email sequence for new subscribers.
Each email should have a specific purpose.
Start with a warm welcome and deliver the freebie.
Create curiosity with cliffhangers in your emails.
Use personal stories to connect with your audience.
Show proof of transformation through client stories.
Invite engagement without pressure to buy.
Keep your emails short and engaging.

Chapters
00:00 Introduction to the Welcome Sequence
00:55 The Importance of a Welcome Sequence
04:46 Crafting the Five-Day Email Sequence
10:18 Inviting Engagement and Offers
13:10 Final Thoughts and Call to Action
📌 Links & Resources:
→ Grab the 5-Day Email Sequence Map

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