Bonus: Founder Profile - Forward: Bringing Healthcare as a Product to a Billion People | Adrian Aoun, CEO and Founder

Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors

In Episode #118, we explore healthcare as a product rather than a service. We’re joined by Adrian Aoun, Forward’s CEO and Founder, and we cover why healthcare should be a product, not a service, being problem-oriented as a founder, and why the health insurance industry is destined to fall.

“Solutions don't really matter. Problems matter.” – Adrian Aoun

EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED)

https://www.outlieracademy.com/episode/118

FULL TEXT TRANSCRIPT

https://www.outlieracademy.com/episode/118

CHAPTERS

This episode is our definitive guide to healthcare as a product rather than a service. In it we cover:

• 00:00:00 – Introduction
• 00:02:37 – From Google to Forward
• 00:09:01 – Why founders should be problem-oriented
• 00:12:31 – Advising the President on the future of technology
• 00:17:22 – The root problem of the healthcare industry
• 00:25:24 – Why healthcare should be a product, not a service
• 00:30:01 – The imminent fall of health insurance
• 00:35:06 – Does the healthcare system really matter?
• 00:45:47 – Why medical specialties don’t make sense
• 00:55:02 – How Forward is a mission that happens to have a company attached to it

ABOUT FORWARD

Adrian Aoun is founder and CEO of Forward, which is building an insurance-free healthcare system focused on preventative healthcare from the ground up. Forward was founded in 2017 to invert the typical model of healthcare, which follows the service model where one patient sees a single doctor whenever they need care. Forward is building healthcare focused on health and preventative care that's 1) productized so you can use it anytime, anywhere, 2) scalable so it's affordable to everyone, and 3) always on with help available through the Forward app and a network of offices around the US. This might sound like, well, how healthcare should have been all along, which is the goal.

This episode is a special one. In it we cover why Adrian is fanatical about being problem-focused rather than solution-focused, what he learned leading special projects for Sergey Brin at Google, and why Forward is focused on productizing healthcare to bring down the cost of treatments, make healthcare available 24/7, help customers manage all aspects of their health, and increase the pace of innovation and iteration.

Adrian shares his perspective on what happens as the percentage of GDP dedicated to healthcare reaches 30% and even 40%, and he talks through how he uses extreme perspectives to pick apart complex issues and come to ground truths.

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ABOUT OUTLIER ACADEMY

Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK.

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ABOUT DANIEL SCRIVNER

Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts.

Website: https://www.danielscrivner.com

Twitter: https://www.twitter.com/danielscrivner

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