Hot Seat Friday: How do I make my website tell the right story and attract the right people?

Optimize Yourself

In this hot seat session, community member Ted Husband wants to workshop his website if the layout is attractive enough to his target audience. Rather than focusing on layout alone, we dive into a strategy that shifts the spotlight onto his audience and make the website more about them. Together, we explore how to guide his target audience through the site, addressing their needs and leading them toward that all-important call to action.

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