Nala | Undies, Inclusivity & Viral Campaigns with Founder Chloe de Winter | Ep 98

One Wild Ride with Pru Chapman

Chloe de Winter is the co-founder of Nala, a wildly better underwear brand that has gained a cult following for its comfortable and affordable bras and undies. Nala is dedicated to creating sustainable, stylish underwear that doesn't compromise on comfort or design. Using bio-based fabrics and ethical practices, the brand caters to all genders and sizes, empowering customers to feel confident, sexy, and supported daily. Before being the "bra lady," Chloe built a career as a physiotherapist and master Pilates instructor, founding the premium online platform, Go Chlo Pilates.

Mentioned in Conversation:

• Creating vibrant, eco-friendly underwear for women and non-binary individuals

• Supporting all genders and sizes by designing with inclusivity and diversity as core principles

• Keeping sustainability as integral to the brand across packaging and materials

• The challenges of balancing motherhood and business - everything she’s still figuring out

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