Joe Pine - If you didn’t create a memory it wasn't an economically distinctive customer experience

One on One Interviews

If you’re in business today – and even if you aren’t – you can’t go too long without hearing, reading or talking about customer experience, and more broadly the experience economy. That wasn’t always the case. In fact it wasn’t until Joe Pine and his co-author James Gilmore introduced us all to the term experience economy in a 1998 article, then authored the seminal book The Experience Economy a year later. And things in business really haven’t been the same since. Recently my CRM Playaz co-host Paul Greenberg and I had the pleasure of having Joe Pine join us for a LinkedIn Live conversation on how the ideas put forth in the book have evolved over time, and how companies have done putting those principals in the book into action – especially over the past few turbulent years.