VIRES 010: Jane Johnston interview on Communication you can BANK on

On The Rise with Braden Wheatcroft

Jane has conversations with her clients she can BANK on, and how you can too.

The way we communicate matters. How effective would it be to do a listing presentation with your client in Spanish if they spoke Japanese? Likely, not very effective. And yet, even when you and your client speak both speak English there can be breakdowns in the conversation. This leads to one simple question - are you speaking to your clients in the way THEY like to communicate or the way YOU like to communicate. This is questions led Jane to find a better way to connect and serve her clients which ultimately led her to B.A.N.K Coding which allows her to tailor her presentations to her client's personality styles and serve them the way they want to be served. Since adopting this approach, Jane has seen a significant increase in her business and found the process “liberating”. Come join the conversation this week on The Vancouver Island Real Estate Show!

Jane comes from a very close-knit community in downtown Toronto where everyone knew your name, there were annual street parties, the playing of tag until dark, many sleepovers and you could pop in to visit anyone for a cup of tea or sugar at any time. Her real estate team is called the Briar Hill Group after one of the streets in her neighborhood. She picked that name because it reminds her that community always comes first. She came to Victoria to teach at Pearson College and then do a Masters' Degree at the University of Victoria. She was a PE and Science teacher for 15 years at high school and university levels. Jane got into real estate because she felt she could apply her skills as a teacher and leader to real estate. She’s the recipient of many awards from Pemberton Holmes, RE/MAX and the Victoria Real Estate Board.

She's very focused on being a community connector and ensuring her clients receive top notch service from her as well as any contractors or business people to which she refers. It's all about quality of service, Jane is connected to various communities in Victoria through her work as a Realtor, the former Executive Managing Director of eWomenNetwork, the former president of the Capital City Executives' Association and now as a coach for the Esquimalt Speed Skating Club. She and her husband can be found on the water in the early morning, rowing with the Gorge Narrows Rowing Club or Speed Skating at Esquimalt Rec Centre.