Breaking Down Silos: Insights from CMO/CXO Michael Campese

ON THE MOVE: Transportation Sales & Marketing Success Stories

Ever wondered how a career that starts at a small comb and brush company can lead to a top executive role in logistics? Hear from Michael Campese, the CMO and CXO at Estate Forwarding Worldwide, as he shares his extraordinary journey through the logistics industry. From humble beginnings to a series of pivotal roles at Estes Express Lines, Michael provides a glimpse into how diverse experiences within a single company can shape a robust and adaptable career. Michael's unique perspective as both a marketing and a customer experience leader offers insights into harmonizing these crucial aspects to boost business operations and client satisfaction.
In this episode, we unravel the significance of holistic customer experience by connecting the dots between marketing, sales, and customer service. Drawing from our own experiences, we underscore the need for breaking down departmental silos and fostering shared goals. We also delve into the growing importance of AI in personalized marketing and its role in aligning marketing with HR to build a consistent company culture. The conversation is enriched with real-world examples, shedding light on how every role within a company can contribute to an exceptional customer experience.
As we venture into the realm of emerging technologies, Michael and I explore the transformative potential of AI tools like sentiment analysis, intelligent routing, and more. We discuss the utility of platforms like Adobe Express, Salesforce's Einstein AI, and Microsoft's Co-pilot in revolutionizing business operations. We also emphasize a strategic approach to tech adoption, advocating for starting small and exploring free options. To wrap up, we express our excitement for TMSA's upcoming benchmarking study and award announcements, encouraging you to nominate standout professionals. This episode is a treasure trove of insights for anyone passionate about customer experience and technological innovation.
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Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

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1. Breaking Down Silos: Insights from CMO/CXO Michael Campese (00:00:00)

2. Logistics Journey (00:00:03)

3. Connecting Departments for Customer Experience (00:09:43)

4. AI Impact on Customer Experience (00:16:21)

5. Emerging Technology Trends in Business (00:27:20)

6. Industry Benchmarking and Award Announcements (00:34:33)