Clarifying Positioning with Kathy Guzmán Galloway

On Brand with Nick Westergaard

With 20 years of CPG experience, Kathy Guzmán Galloway has become known as the “The Clarity Wizard.” Her work for brands like Nature Made, REI, and Lay’s helps organizations transform data into strategy and action. We discussed all of this and more this week on the On Brand podcast.

About Kathy Guzmán Galloway

Kathy Guzmán Galloway is an accomplished strategist, consumer packaged goods (CPG) industry veteran, and brand positioning expert. With 20 years of CPG experience, Kathy, known as The Clarity Wizard, has helped hundreds of organizations increase revenue and decrease risk by clarifying their brand positioning. She’s worked with brands like Nature Made, Lay’s, and Chiki Chiki Boom Boom, among others, to turn strategy and data into action. Kathy has worked with numerous CPG brands on their brand positioning, while also sharing her knowledge and frameworks to start-up founders with 7-Eleven's Brands with Heart program, REI + Founded Outdoors' BIPOC accelerator, and as a Master Teacher for SKU, the CPG Accelerator. Kathy is an Afro-Latinx Jersey girl living in Texas, proud daughter of Dominican immigrants, and a two-time girl mom who loves cooking, beaches and 90s merengue.

From the Show

What brand has made Kathy smile recently? A very on-brand smile with Zeelool, as Kathy notes, a brand that has positioned themselves strategically in a crowded market.

To learn more, check out Kathy's Clarity Wizard website.

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Until next week, I’ll see you on the Internet!

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