Tapestry Chief Omni & Innovation Officer On Using AI To Empower Store Associates | CommerceNext 2024

Omni Talk Retail

In this exclusive interview recorded live from the Ownit AI Podcast Studio at CommerceNext 2024, Noam Paransky, Chief Omni and Innovation Officer at Tapestry, shares insights on the company's digital transformation journey and the evolving role of omnichannel in luxury retail. With an extensive background in consulting at Kurt Salmon Associates (now part of Accenture Strategy), AlixPartners, and Gap Inc., Noam brings a wealth of experience to his current position. Noam discusses the importance of creating unified platforms across Tapestry's family of brands, including Coach, while also tailoring omnichannel initiatives to each brand's unique needs. He emphasizes the significance of empowering store associates and adapting digital strategies to enhance the human touch in retail. Discover how Tapestry is leveraging generative AI to improve customer service, synthesize field feedback through the innovative "Tell Rexy" program, and create more engaging shopping experiences during the holiday season and beyond.