Diageo's Chief Digital Commerce Director On Omnichannel Retail Personalization | Shoptalk Europe

Omni Talk Retail

In this exclusive interview recorded live from the Walmart Commerce Technologies Podcast Studio from Shoptalk Europe 2024, Nikki Sale, Chief Digital Commerce Director at Diageo, shares insights on the company's digital transformation journey and omnichannel retail strategies. Diageo, known for iconic brands like Johnnie Walker, Baileys, and Guinness, is focusing on creating personalized and seamless consumer experiences across both physical stores and online platforms. Nikki discusses the importance of breaking down organizational silos and achieving alignment to effectively deliver omnichannel experiences. She also shares examples of innovative digital tools, such as "What's Your Whiskey," which utilizes flavor print technology to help consumers discover their preferred whiskey tastes. Discover how Diageo is leveraging digital tools and strategies to drive personalization and enhance the customer journey in this engaging conversation.