Findings from EAB’s Newest Survey of College Freshmen

Office Hours With EAB

EAB’s Pam Royall and Michael Koppenheffer discuss what colleges can learn from EAB’s newest survey of nearly 13,000 recent high school graduates. The survey examined the factors that drive college search behaviors and influence student satisfaction with the college experience. Pam and Michael explore how those factors vary by race, ethnicity, and income, and how colleges might adjust their recruitment and retention strategies.