Phil Risher - Get More Leads and Fill Your Schedule with Phlash Consulting

Off the Ladder

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In this conversation, Branden Sewell interviews Phil Risher, owner of Flash Consulting, about strategies for home service business owners to grow their businesses and get off the ladder. They discuss the importance of visibility, conversions, and retargeting as key focus areas. Phil shares tips on improving visibility through search engine optimization and Google Local Service Ads. He also emphasizes the value of building business-to-business relationships and referral partnerships. Additionally, Phil highlights the significance of lead management and retargeting past customers and prospects. The conversation emphasizes the importance of taking action on these strategies to achieve business growth. In this conversation, Phil Risher and Branden Sewell discuss strategies for increasing visibility, converting leads, and retaining customers in the home service industry. They emphasize the importance of marketing tactics such as SEO, Google My Business, and social media advertising. They also discuss the value of building relationships with customers through personalized communication and follow-up. Other topics covered include leveraging neighborhood presence, sponsoring local events, and offering service contracts. The conversation concludes with a reminder that success requires determination and a willingness to find solutions rather than making excuses.
Takeaways

• Visibility is crucial for home service businesses, and strategies like search engine optimization and Google Local Service Ads can significantly improve visibility.
• Building business-to-business relationships and referral partnerships can provide a steady flow of leads and help fill scheduling gaps.
• Effective lead management is essential for converting leads into customers, and automation tools can streamline the process.
• Retargeting past customers and prospects in specific areas can help fill scheduling gaps and generate new business.
• Taking action on these strategies is key to achieving business growth and getting off the ladder. Increase visibility through SEO, Google My Business, and social media advertising
• Build relationships with customers through personalized communication and follow-up
• Leverage neighborhood presence and sponsor local events to generate buzz and leads
• Offer service contracts to retain customers and generate recurring business
• Success requires determination and a willingness to find solutions rather than making excuses

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