Peer-to-Peer Fundraising: Getting Started the Smart Way (with Sarah Murry and Sadé Dozan)

NPFX: The Nonprofit Fundraising Exchange

Getting started in peer-to-peer fundraising can be challenging for some nonprofits. But with careful planning, you can launch a P2P campaign that engages donors and increases fundraising revenue. In today's episode, our panel discusses how to start a P2P program from scratch, mistakes and opportunities to watch for, best practices for P2P, and more.

Free 30-minute fundraising consultation for NPFX listeners: http://www.ipmadvancement.com/free

Want to suggest a topic, guest, or nonprofit organization for an upcoming episode? Send an email with the subject "NPFX suggestion" to [e-mail].

Additional Resources

[NPFX] Improve Donor Retention and Engagement with P2P Fundraising https://www.ipmadvancement.com/blog/improve-donor-retention-and-engagement-with-p2p-fundraising

IPM's free Nonprofit Resource Library: https://www.ipmadvancement.com/resources

Sadé Dozan is the Chief of Operations and Development at Caring Across Generations, a national campaign of family caregivers, care workers, people with disabilities, and aging adults working to transform care. Through her decade-long career in organization resource-building and nonprofit development, she has worked to secure funds for inter-generational campaigns, health and community initiatives, as well as economic development pipelines. She brings with her a wealth of project management experience, institutional and donor relations, and fundraising systems development. https://www.linkedin.com/in/sade-dozan-cfre-9a496665/ https://caringacross.org/

Sarah Murry is a Digital Fundraising Consultant based in Atlanta, GA with more than 15 years of fundraising experience managing multi-million dollar campaigns, generating brand awareness, increasing digital revenue for organizations of all sizes, and developing high-performing teams. Sarah has worked for organizations such as Shriners Hospitals for Children, Autism Speaks, American Cancer Society, and BayCare Health System. She holds a Master of Nonprofit Management (MNM) and brings extensive experience in event and relationship management, P2P activation, cross-channel collaboration, major gift fundraising, solicitation of corporate partnerships, and advocating for children and families. https://www.linkedin.com/in/sarahamurry23/

Russ Phaneuf, a co-founder of IPM Advancement, has a background in higher education development, with positions at the University of Hartford, Northern Arizona University, and Thunderbird School of Global Management. As IPM's managing director & chief strategist, Russ serves as lead fundraising strategist, award-winning content creator, and program analyst specializing in applied system dynamics.

Rich Frazier has worked in the nonprofit sector for over 30 years. In his role as senior consultant with IPM Advancement, Rich offers extensive understanding and knowledge in major gifts program management, fund development, strategic planning, and board of directors development.