Ep 208: Don't Do This: On Niching

No BS Agency Podcast

All this month, I’m talking about some of the most common and frequent mistakes I see people make in their one-to-two person branding agencies.

Today, I want to talk about choosing a niche.

Yes, you need a niche and I love helping businesses find theirs, but it’s not as straightforward as it sounds. Niching is about more than just picking an industry you want to work with.

In this episode, I talk through three big mistakes I see people doing both inside our program and out in the world when it comes to niching.

Tune into this episode to hear:

• What is important to have before you commit to a niche
• How the size of the businesses you work with impacts your projects and why it matters
• How niching early and building your authority helps you go broad later

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com