Ep. 142 - Customer experience shopping extravaganza

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As the holiday shopping season kicks into high gear, customer experience becomes an even more critical part of retail. Sheryl Kingstone returns to discuss data from recent studies with host Eric Hanselman. Customers are expecting better integration of their online and in-person experiences and effective blending of digital capabilities is needed to keep from missing out on potential revenue. Digital infrastructure has to extend into stores, alongside a full complement of payment options.