Aria S. Halliday, "Buy Black: How Black Women Transformed US Pop Culture" (U Illinois Press, 2022)

New Books in Gender

Buy Black: How Black Women Transformed US Pop Culture (U Illinois Press, 2022) examines the role American Black women play in Black consumption in the US and worldwide, with a focus on their pivotal role in packaging Black feminine identity since the 1960s. Through an exploration of the dolls, princesses, and rags-to-riches stories that represent Black girlhood and womanhood in everything from haircare to Nicki Minaj’s hip-hop, Aria S. Halliday spotlights how the products created by Black women have furthered Black women’s position as the moral compass and arbiter of Black racial progress.

Buy Black reveals what attitudes inform a contemporary Black sensibility based in representation and consumerism. It also traces the parameters of Black symbolic power, mapping the sites where intraracial ideals of blackness, womanhood, beauty, play, and sexuality meet and mix in consumer and popular culture.

Mickell Carter is a doctoral student in the department of history at Auburn University. She can be reached at [e-mail] and on twitter @MickellCarter.

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