Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
https://ia601509.us.archive.org/21/items/Podcast10_201804/Podcast%2010.mp3 Today’s Topics: A ? bug Josh gets to experience the power of the iPhone Hardcore Face recognition is apparently surprisingly good Neat privacy features Portrait mode is neat, but a little uncanny Voice print identification for banks? PSA: Don’t overdose on Tylenol Josh whines about python compilers Single transferable vote and more tiptoeing around politics iPhone X shattering? Josh’s new GPS project…
https://ia601506.us.archive.org/6/items/Podcast9_201804/Podcast9.mp3 Today’s topics: Josh continues to fail to compile Python What is s good first programming language Will Google fork Swift? (No.) What is the laziest way to define a user interface Safety culture This is Halloween Quidich Gerrymandering and tiptoeing around politics Casey lives in a fantasy land where RSA will by cracked soon…
https://ia601506.us.archive.org/22/items/NerdfighterIT08/Podcast8.mp3 Today’s Topics: Discussion of internet speed Casey is accidentally given a paid service for free The Google Pixel 2 No headphone jack Squeezie phone Photo storage VR and AR Josh doesn’t name his start up Rhymer (and yes, it is trademarked) Casey’s Minecraft Computer A passionate discussion of code styling and IntelliJ Casey thinks you should do this: int getHeight() { return height; } https://xkcd.com/1205/…
https://ia601502.us.archive.org/21/items/NerdfighterIT07/Podcast7.mp3 Today’s Topics: September Apple Event! Cellular Apple Watch 4K Apple TV iPhone 8 with more CPU power than some laptops and Josh’s dedicated neural network hardware. iPhone xXxHARDCOREGAMERxXx with facial recognition and an edgeless screen iOS 11 review from Josh…
https://ia601504.us.archive.org/14/items/NerdfighterIT06/Ep6.mp3 Today’s Topics: More Quidditch Casey is harassed into having a nicer room iPhone Pro/X/8 rumors Very well composed sign off
https://ia601500.us.archive.org/18/items/NerdfighterIT05/Podcast%205%20Fixed.mp3 A lot of small things today. Put on headphones! Today’s Topics: Josh explains meditation in terms of computer systems, Casey explains that humans are computer systems Journey to the center of Casey’s notes app Casey complains about the computer they still think is worth $3,000 Arm computers? No? Okay. About the audio trickery being used in this episode Continuation of the Quidditch discussion Don’t forget to email us with your thoughts on the audio shift thing!…
https://ia601507.us.archive.org/13/items/NerdfighterIT02/Finished2.mp3 Today’s Topics: – Josh gets beats headphones – Casey gets a Windows computer – iPhone 8 rumors – How we won Six Flags If you have any stories of a time that you won something that is not generally considered winnable, please let us know at nerdfighterIT@gmail.com.…
https://ia601500.us.archive.org/33/items/NerdfighterIT03/Finishd3.mp3 Topics: Josh gets a new MacBook Pro and has mixed feelings Casey gets SwiftKey and falls in love, and then stops using it How to create real life Quidditch GUI design and how not to compile Python Casey is repeatedly distracted by the local wildlife Couldn’t get a good photo of the racoon. Sorry.…
https://ia601506.us.archive.org/27/items/NerdfighterIT01/finishedPilot.mp3 Welcome to Nerdfighter IT, the incredibly focused and concise podcast with a single topic: literally whatever is on our minds. Today’s Topics: How the podcast is made The future of long distance communication Stamp collecting and the dangers of artificial intelligence The pros and cons of high level programming languages…