Disrupting the Natural Products Market: Strategies for Growth and Innovation with Mike Maddock

Natural Products Marketer Podcast

Could the key to disrupting the natural products industry be as simple as embracing naivety and rapid prototyping? Join us in an enlightening conversation with Mike Maddock, our guest who will be speaking at the upcoming SOHO Expo event in Orlando. We explore how disruptors bring innovative approaches and fresh perspectives that often elude larger companies. Mike dives deep into his extensive experience working with CEOs and C-suites, sharing the common traits of disruptors and the invaluable role of peer groups for entrepreneurs. You'll hear firsthand how learning from others can provide growth strategies to overcome business plateaus.
Moving forward, we dissect the diverse professional archetypes within organizations. From visionaries to strategists, operators to rainmakers, each role brings distinct strengths and potential pitfalls. We delve into the partnership paradox, where differing perspectives can create beneficial tension. Mike introduces a game-changing two-by-two matrix from his book "Plan D," designed to align team members based on their job competence and core values. This segment offers profound insights into the dynamics of teamwork and how different archetypes can complement each other to drive innovation and success.
Finally, we tackle the challenges of scaling a business and the importance of placing team members in the right roles through the Kolbe assessment. In preparation for the upcoming SOHO event, participants are encouraged to complete the Kolbe assessment for a more tailored experience. Topics such as finding complementary partners, differentiating invention from innovation, and managing an overflow of ideas will be covered. We wrap up with a discussion on the exciting potential for industry disruption, especially by independent retailers, and leave you with valuable marketing tips to stay ahead in this rapidly evolving field. Don't miss the opportunity to gain insights into leading industry disruption and setting yourself apart in the natural products market.
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About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

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1. Disrupting Plateaus (00:00:00)

2. Identifying Team Strengths and Weaknesses (00:12:09)

3. Maximizing Leadership Team Potential (00:25:19)

4. Industry Disruption and Growth Strategies (00:28:59)