We are ditching "HYPOALLERGENIC"

Nail On Sunday

In this week's episode, we're excited to introduce our latest campaign: Minus 4. We're making a bold shift at Nail Order by moving away from using the term "hypoallergenic." Why? Because we believe transparency is key, and using that term can sometimes spread misinformation. Instead, we're bringing clarity and confidence with Minus 4 — a promise that our gel products are free from the four most common allergens: HEMA, HPMA, Di-HEMA, and IBOA.

Tune in to learn why we made this decision, the science behind allergen-free formulations, and how Minus 4 is setting a new standard in the nail industry. It's all about trust, transparency, and creating the best products for our community.
Some links you might find usefull:
TikTok on how to read an SDS https://vm.tiktok.com/ZGdFyQTY6/
Education TikTok on Allergies https://vm.tiktok.com/ZGdFyBG6P/
Bekka on Clawgasmic Nail Tech Talks on SDS https://podcasts.apple.com/gb/podcast/clawgasmic-nail-tech-talks/id1601430035?i=1000613450132

Send us a message

Follow us for more industry insights:
Instagram: @NailOrder or @chrisandbekka
Tiktok: @nailorder or @chris.bekka.nailorder
Website: www.nailorder.co.uk