Untapped Potential? Snapchat for Brands & Creators, with Hope Georgiou

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With over 850 million monthly active users, Snapchat offers access to a broad audience of potential customers in the Gen Z and millennial markets. Yet it remains relatively "untapped" by many brands and creators, especially compared to larger mainstream platforms such as Instagram, TikTok, and YouTube.

In this episode, I sit down with Hope Georgiou, CEO and founder of HG Media Group, a company specializing in Snapchat campaign development and execution, to discuss these opportunities. Hope has several years of experience working in the Snapchat platform, and her clients have included Toyota, Lev's, Chicago Bulls, and Paramount Pictures, among others.

We discuss how to effectively leverage the platform for audience growth, the importance of spontaneous content, and how brands can find success by being early adopters. Whether you're a podcaster, YouTuber, or an aspiring influencer, this episode provides valuable insights into making Snapchat work for you. Don't miss out on these key strategies to elevate your social media presence!

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram or the Contact Us page, and check out our merch for content creators.

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1. Introduction to Snapchat's Potential (00:00:00)

2. Meet Hope Georgiou: Snapchat Specialist (00:00:28)

3. Understanding Snapchat's Features and Benefits (00:01:33)

4. Setting Up and Growing Your Snapchat Presence (00:05:51)

5. The Importance of Authenticity and Community (00:08:43)

6. Success Stories and Strategies (00:16:40)

7. Snapchat for Podcasters and YouTubers (00:24:14)

8. Leveraging Snapchat for Business (00:25:43)

9. Community Building on Snapchat and Beyond (00:26:40)

10. Consistency and Mindset for Content Creation (00:31:02)

11. Hope's Journey with Snapchat and HG Media (00:41:48)

12. Final Thoughts for Content Creators (00:46:54)