Why I Started DPC at 64: The Freedom I Never Knew I Needed

My DPC Story

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In this episode, Family Physician Dr. Bill Fisher shares his remarkable journey from a traditional fee-for-service private practice to becoming an employee and, ultimately, to reclaiming his passion for medicine by launching his Direct Primary Care (DPC) practice, Innovative Medical Therapies, in 2019 at the age of 64. Dr. Fisher, who founded Pekin Family Practice in Illinois in 1991, exemplifies that it’s never too late to take control of your career and create a practice that aligns with your values.

Frustrated by the endless interference of insurance companies and longing to reconnect with patient-centered care, Dr. Fisher made the bold leap into DPC, proving that age and years in the system are not barriers—they are assets. Drawing on decades of experience, he built a practice that integrates comprehensive primary care with innovative services like weight loss and hormone optimization, showing that reinvention is possible at any stage.

In this conversation, Dr. Fisher reflects on the challenges he faced, including navigating non-compete clauses and reducing operational costs, and shares how DPC has reignited his love for medicine. He also explores the transformative benefits DPC offers to small businesses and communities, and the freedom it provides physicians to focus on prevention, advocacy, and truly in-depth patient care.

For physicians feeling stuck or unsure about whether they can make a change, Dr. Fisher’s story is a testament to the power of courage, vision, and a commitment to doing what’s right for patients—and yourself. He offers practical advice on pricing models, avoiding

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