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เนื้อหาจัดทำโดย Mary Kathryn Johnson เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Mary Kathryn Johnson หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
How to Outsource Vital Business Functions to Quality Staff Members with Nathan Hirsch of OutsourceSchool.com
Manage episode 264617195 series 2517666
เนื้อหาจัดทำโดย Mary Kathryn Johnson เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Mary Kathryn Johnson หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
When thinking about outsourcing vital business functions, MKJ turns to one place, Freeeup.com, and it’s former co-founder, Nathan Hirsch. Now Nathan is helping business owners learn the ins and outs of outsourcing the right way with OutsourceSchool.com. Listen in as MKJ and Nathan share vital tips to outsource like a professional.
68 ตอน
Manage episode 264617195 series 2517666
เนื้อหาจัดทำโดย Mary Kathryn Johnson เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Mary Kathryn Johnson หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
When thinking about outsourcing vital business functions, MKJ turns to one place, Freeeup.com, and it’s former co-founder, Nathan Hirsch. Now Nathan is helping business owners learn the ins and outs of outsourcing the right way with OutsourceSchool.com. Listen in as MKJ and Nathan share vital tips to outsource like a professional.
68 ตอน
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×Charlton Santana of Feebi joins MKJ to chat about AI for Restaurants, mindset shifts in software and entrepreneurship, and managing the chaos of success.
Eric is the Founder of TextChat, a highly personalized live chat tool that brings the timelessness touch of human connection to the sophistication of AI technology. TextChat makes website live chat as sociable and easy as texting with a friend, so you can stop missing messages and start closing sales. To date Eric, and his team of 75, have raised 1.6M and have accrued over 100 customers. TextChat launched on Shopify and the App Store in November 2020.…
Welcome Christoph Borner back to the conversation as he goes deep into how you can test your bot to be sure it answers everything requested of it, and never hiccups. Ready for your customer service rating to increase drastically?

1 How to Embrace Chatbots, and Beat Imposter Syndrome From an Australian Army Reserve Leadership Trainer. 41:39
Victoria Rose, Founder and CEO of We Build Your Bot, joins MKJ to chat about how leadership, chatbots, imposter syndrome, and pattern interrupts can help you create success in your business.
Pat Friedl returns to chat with MKJ and share how he deals with all the constant changes in chatbots and AI. Learn how to successfully navigate anything that is thrown at you in your agency or business to help you future-proof your revenue and conversations.
Yvonne Senouf and MKJ chat about the world of doing what you love, what is important in the world and what can also make you money. Yvonne should know how, and listen in to learn for yourself.
Stephen Bradeen joins MKJ again to share his tools to weather the changes in conversational marketing for eCommerce businesses and beyond.
Hannes Jacobbson makes another appearance on the show, and shares how he has coped with all the changes we have experienced over the past year or so, and how he massively grew his business during the pandemic. He also shares how he reached his one year goal exactly on time since joining the Bot Academy Mastery Bootcamp.…
MKJ met Si Hearn on Clubhouse, and that was all she needed to invite him to the show. His story deepened that connection, and his previous experience in life and conversational marketing will solidify his advice for you, too. Another bot buddy from the UK joins the conversation today, and we hope you enjoy it as much as we did!…
Christoph Börner, the CEO of Botium joins MKJ on the podcast to uncover how they both look at bots and their possible results through the same testing lens. Listen in if you think you test your bot enough already, but still want better sales results.
MKJ invites Austin Distel, CMO of Conversion.ai, and a colleague of Jarvis, the AI chatbot who writes amazing copy. Austin shares the launch of UseProof, and how the team used lessons learned to create an explosive launch of Conversion.ai with a highly engaged community. Many members, including Austin, have written many successful books with Jarvis as the co-author.…
MKJ welcomes Sue Prentice to share the secrets to her wild success with chatbots & conversational marketing through all the changes recently with technology, marketing and the world pandemic.
MKJ welcomes Wendy Breakstone to help us break the rules when it comes to changes in marketing and life. Listen in on the conversation that might just help you give the finger to anyone trying to make you do life a certain way! Ready to break the rules of chat and conversational marketing?
MKJ welcomes Mike Yan, CEO and co-founder of ManyChat to discuss how he has guided his company as it navigates the ever changing world of Facebook™ marketing, and he shares how he has overcome some of his biggest business challenges.
MKJ welcomes returning guest, Pat Friedl to the Changes and Chatbots series. She discusses the way a chatbot genius like Pat adapts to changes in platforms, rules and customer conversations. He builds an app that makes our lives incredibly easy, and profitable by integrating everything we do in ManyChat to all the crazy awesomeness of GoHighLevel.…
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