Gaffes in advertising; outdoor is on the rise; best work perks in adland; magazines fight back

Mumbrellacast

23 August 2023

Krispy Kreme dumped an offensive commercial this week after being alerted to the gaffe by Mumbrella. But how did it get through in the first place, and will it do lasting brand damage?

Also today:

1. Outdoor advertising is on the up - we look at why
2. The best work perks in adland - what would draw you to your next workplace?
3. And a spike in magazine readership suggests the end is not yet nigh for offline media

Join Michael Thompson, Adam Lang & Sean Aylmer for a look at everything under Australia’s media and marketing umbrella.