Forum highlight — Today in operations

Multifamily Unpacked

A highlight recorded live at Forum 2025.

In this Forum panel, four leaders share what it actually takes to scale a centralized operating model—across asset types, management structures, and team sizes.

You’ll hear from:
– Joni Lowe, SVP Marketing, Pacific Urban Investors
– Dom Beveridge, Founder & Principal, 20for20
– Jason Terry, Former Director of Resident Services, Redstone Residential
– Melody Reid, Managing Director, US Property Systems, Greystar

What you’ll learn:

• Why property admin—not leasing—is often the first to go off-site
• How Greystar built AI-powered workflows that save time and deliver more consistency at scale
• How Pacific Urban tracks to measure centralized success across operators
• How Redstone uses their CLO or centralized leasing office to handle turnover and spikes in demand
• Why fee structures matter for third-party centralization—and how top firms are evolving

Read the full forum recap here: https://funnelleasing.com/today-in-operations-centralization-in-action/

Don’t miss out next year. 2026 registration is open, can’t wait to see you there. https://meet.funnelleasing.com/forum-2026-registration

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