#36 - The Role of Insight and Marketing in Times of Crisis

MRX Lab

The past few years have thrown unprecedented challenges at the global economy: A pandemic. War in Europe. Supply chain breakdowns. Rapidly rising inflation and murmurs of recession. It can be tempting to ask, during such trying times, what place does marketing have amid such dire circumstances?

That’s the exact question we aim to answer in this MRX Lab episode. We investigate three ways marketers and research professionals should conduct themselves, and three tempting responses to avoid. In particular, we look at the role of spending, memorable brand assets, communication and insight.

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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)

For more info on FlexMR, visit www.flexmr.net

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